unbounce page speed & cta conf '18

2018 was the year of Page Speed and we at Unbounce rose to the call and rolled out a number of improvements to tackle the growing demand for fast pages. These changes included: + backend improvements to how we bundle and serve landing pages + front-end experiences to curb bad behaviour like uploading massive images + building out a solution for Accelerated Mobile Pages (aka AMP) landing pages After 5 years at Unbounce, I was fortunate enough to take to the stage at CTA Conference 2018 and speak to the work my team (and others) had done to increase the ROI of our customers' ad spend.